A small red Chinese berry once obscure in other parts of the world has made its way into the US and European markets. That berry is Goji. Also known as Chinese Wolfberry, Goji is a nutritious snack and a widely used agent in traditional Chinese medicinal formulas for overall health and vitality, liver detoxification, and for improving eye health. The botanical name of goji is Lycium barbarum, and the bush from which this berry derives is cultivated on a very large scale in the Ningxia Autonomous Region of China, right up against the southern border of Mongolia.