Media exposure. For example, Dragon’s Blood as having the potential of becoming a high-end facial rejuvenator. If that happens, it will draw attention to other botanicals. It will also generate income. Again, I am an idealist, but a practical one. Trade is the operative principle. When we trade with the local economies in the Amazon, they are not then forced to sell their land to those interests that would cut down the rain forest to raise cattle to satisfy America’s voracious hamburger consumption.